Can we "grow" wine?

This issue has come up a few times in my circles recently.

We have used in various documents the word "winegrowing" or the phrase "winegrowing industry" to describe the grape and wine industry. More than a few people have come back and said that no such word exists because cannot grow wine, and suggested alternatives such as grape growing, wine producing etc.

I did a bit of searching to see how commonly used it is - I already knew it was well-used in New Zealand, as the national grape grower and wine maker organisation is called New Zealand Winegrowers (http://www.nzwine.com/) and their national publication is called the New Zealand Winegrower magazine (http://www.ruralnewsgroup.co.nz/winegrower).

Most of the regional grape grower and wine maker organisations include "winegrowing" in their name New Zealand Winegrowers and is used in the popular press, e.g. in New Zealand, and article in Stuff.co.nz and it's associated publication the Marlborough Express, as well as the New Zealand Herald.

Overseas it's used in the popular press, too: The Wine News, Australian Broadcasting Corporation, The Independent....

As well, there are several organisations overseas that incorporate the word into their names:

The California Sustainable Winegrowing Program

The Valais Museum of Wine and Winegrowing

The wine company Krauthaker in Croatia

And in the Texas Wine Regions web site

(did you know that Texas ranks Fifth in wine production in the USA?)

Surprisingly to me, it is also not a new term, being used in the popular press back in the 1960s and 70s

An of course, there's even a Facebook page about it:

So a bit of research finds that yes, it is a common term and that it isn't a new one (at least, in the English Language - I haven't checked for translations of foreign words that might mean the same thing).

This all makes sense, as in essence, we do grow wine. Wine quality comes about to a very large extent from where and how the vines are grown, as this affects the composition of the grapes and the wine that is made from them.

Winegrowing as a term has come about, in my opinion, from the recognition of the importance of the grape, and how it is cultured, to wine production. The essence of wine comes from where the grapes were grown and the manner in which the vines were managed.

And this is what keeps most wine from being a commodity!